Privacy Policy

AMIR1 · Last updated 2 October 2026

AMIR1 respects your privacy and is committed to processing personal information responsibly and in accordance with applicable South African law, including the Protection of Personal Information Act (POPIA).

Information we collect

We may collect information that you provide through enquiries, contact forms, consultations, proposals, projects and account registrations. This may include your name, business name, contact details, project requirements and communications. Our website may also collect technical information such as browser type, device information, IP address, pages visited and referral source.

Website chat and AI assistance

The AMIR1 website chat uses Amirai and OpenAI API services to generate responses. Messages, relevant conversation history, a session identifier and the page from which you contact us may be processed to answer your question, maintain the conversation, protect the service and support your enquiry. Authorised team members may review relevant conversations for support and service quality. Do not submit card details, passwords, identity documents or unnecessary sensitive information in chat.

Using chat is optional. You may instead contact the AMIR1 team through the contact details on our website. The browser may use session storage to keep your chat available during navigation. Choosing a WhatsApp link opens a third-party service; review the prefilled message before sending it.

When you use Talk to Us, the details you submit and relevant conversation context may be saved and sent to the team to follow up on your enquiry. The form asks for your agreement to that follow-up. Enquiry consent is not automatic consent to unrelated marketing.

Client projects and connected services

Depending on the service you appoint us to provide, we may process supplied business information, brand assets, website content, campaign material, approval records and performance information. Where you authorise platform connections for publishing, reporting or automation, the information required for those connections may be processed. Supply customer or employee information only when you have the authority to do so and it is necessary for the agreed work.

How we use information

Information may be used to respond to enquiries, prepare proposals, provide services, manage client relationships, process payments, improve our website and services, maintain security, measure marketing performance and meet legal or regulatory obligations.

Cookies and analytics

Our website may use necessary cookies and approved analytics or advertising tools. Browser settings can be used to manage cookies, although disabling some cookies may affect website functionality.

Sharing

We do not sell personal information. We may share limited information with trusted hosting, payment, communications, analytics or professional service providers where necessary to operate our business, or where disclosure is required by law.

Service providers and processing outside South Africa

AI requests are processed through Amirai and OpenAI. Hosting, communications and connected platform providers may also process information relevant to their services. Some processing may take place outside South Africa. Applicable POPIA requirements govern such transfers; privacy enquiries about the providers and safeguards used for your service can be directed to AMIR1 using our published contact details.

Required and optional information

You choose whether to make an enquiry or use the chat. Certain contact, project or verification details may be necessary to respond or deliver an appointed service. If required information is not supplied, we may be unable to complete the requested enquiry or work. We will explain what is needed for the relevant request.

Security and retention

Reasonable technical and organisational safeguards are used to protect information. We retain information only for as long as reasonably required for the purpose collected, contractual obligations, legitimate business requirements and applicable law.

Your rights

Subject to applicable law, you may request access to, correction of or deletion of your personal information; object to certain processing; or withdraw consent where processing relies on consent.

Privacy requests need verification through the team. The chatbot cannot itself access, correct or delete your records or confirm that a request has been completed. If you are dissatisfied with our handling of personal information, you may use the applicable complaint route with the Information Regulator at https://inforegulator.org.za/.

Third-party services

Our website may contain links to third-party websites and services. Their privacy practices are governed by their own policies, and AMIR1 is not responsible for their content or privacy practices.

Contact

Privacy enquiries and requests may be submitted using the official contact details published on amir1.co.za. Please provide enough information for us to verify and process your request.

Policy updates

We may update this policy when our services, technology or legal obligations change. The latest version will be published on this page.